Marketing of Somali Livestock: A Strategic Approach

Livestock isa leading sector in Somali economy which contributes to the GDP and export earning in hard currency. There have been various challenges facing production, processing and marketing of this sector. This paper aims to develop and analyze market driven value chain management strategies with holistic marketing approach, by identifying major constraints and opportunities of the livestock value chain. Stages of livestock production and marketing development a re also discussed with recommendations of reorganizing livestock value chain system and quality control to improve the overall performance of the cluster. The proposed marketing strategies focus on livestock infrastructure development access to markets & marketing system, cost effectiveness of inputs and processing, empowerment policy framework , improvement of post-harvest handling facilities, satisfying quality standards and enhancing competitiveness of livestock trading system.