The Impact of Digital Marketing On Small Medium Enterprises Performance in Mogadishu

Social media are computer-based technologies that enable the creation and sharing of concepts, interests in particular fields of work, and other kinds of expression via virtual communities and networks. Since social media has become so popular, businesses are gradually changing their advertising priorities to better suit today's buyers, who are primarily digital (Franca, 2020). The findings of the study have fully supported that the digital marketing has positive impact on small medium enterprises. They strongly agreed that digital marketing has its importance in terms of marketing, brand awareness, engagement, sales and profitability on small medium enterprises.